Being A
Mindful Writer

I’m Sara Jane Van Ess (Shelton).

Pleasure to meet you!

When I began copywriting exclusively as a profession, I remember everyone saying, “pick a niche!” I struggled immensely to choose one industry.

I was raised in agriculture and I love the industry. I continue to volunteer with 4-H and FFA to this day. I hold a deep fondness for those in such an under-appreciated industry.

But my degree is in marketing and communications. And I love working with business coaches and others who help people grow their businesses.

Before I ventured out on my own, I worked with non-profits, Realtors, property managers, tax preparers, and more.

So I spent months debating which way I should go. That’s when I realized what all those businesses had in common: they focused on something other than themselves.

They were mindful.

The businesses I loved working with focused on their communities, employees, and surrounding world. While they are in different industries, having a deep understanding of how and why they serve their customers has allowed me to effectively create and execute content marketing plans for them.

These organizations focused on the 3Ps: people, planet, and profit.

They didn’t forget they were a business that needed a profit to continue to grow and pay their employees. But they also didn’t forget that their people and the planet is what made their business possible.

They are businesses like yours.

And that’s why I think we could work together. You run your business based on your values and belief systems. Because you integrate that into how you treat your clients, I understand your audience. I can effectively market for you from a place of understanding.

So let’s chat about how we can grow your mindful online presence.