Email Sequences
Nurture your audience into conversions.
Youth Sports Coach Sample
Please note: client details redacted for privacy. No links.
Email 1
Subject Line: The opportunity your athlete needs to level up their basketball game
Body:
Thank you for purchasing my [lead magnet]!
Your athlete is on their way to elevating their success-- I can feel it!
I’ve dedicated the past... [quick sentence bio & compelling ties]
And I’d love to continue to offer you and your family valuable pointers, making sure your athlete is able to reach their goals.
If you’d like free tips, tricks, and more to help accelerate your athlete’s confidence on and off the court, join our supportive Facebook group [links to all info throughout]!
In this group, we will tackle your questions and offer advice to improve skills and crush those goals!
And, most importantly, offer support. We’ll celebrate your athlete and their accomplishments--because they deserve it! Wherever they are in their basketball career--learning how to flawlessly make that three-pointer or getting a scholarship--our community will cheer your athlete on and support you!
Can’t wait to see you in the group!
Coach
Email 2
Subject Line: How is the shooting going??
Body:
Hey, [first name]!
I just wanted to check in to see how your athlete was doing with the ultimate shooting guide!
Are they conquering those shooting techniques?
Have they seen an improvement in their accuracy?
If you or your athlete have any questions, we would love to see you in our Facebook group where we are all about accelerating skills and confidence!
I want to see your child succeed--and I know they will.
I am so excited to offer them the tools they need to take their game to the next level and meet their goals.
Helping young basketball players achieve their potential is one of my absolute favorite things, and something I’ve dedicated my life to.
Whether the goal is making the team, getting more playing time, leading the team, or gaining confidence, I am ready to stand behind them and give them the tools to reach their goals.
Let’s do this!
Coach
Email 3
Subject Line: 10,000 hours or 10 minutes?
Body:
Hey, [first name]!
I hope all is well and your athlete is continuing to put in the hours it takes to improve. They say 10,000 hours is what it takes to be a pro. I’d like to imagine that it happens 10 minutes at a time. Consistency is key.
But it’s easy for them to get discouraged when they’re putting in the hours and the sweat but still getting benched, isn’t it? No matter how consistent, those 10 minutes just don’t seem to be adding up to enough valuable hours.
I’ve had a number of students in my program who felt that way.
Their goal when they started with me?? Just get playing time.
Their goal a few years later?? Get a basketball scholarship.
If you feel that resonating with where your athlete is at, let’s get started!
A few quick pointers for dribbling basics:
When dribbling behind your legs, you want to sit down and keep the ball close to your legs. You don’t want to be reaching for it!
Set your rhythm with intention. It’s tempting to speed up because of your adrenaline and need to keep the game going, but you will lose control.
Stance matters more than you think! Get your base wide and drop your hips--then follow that rhythm.
It’s one thing to talk about these tips, it’s another thing to see them in action. But the good news is, we have an awesome Facebook group where I offer tips, motivation, and live virtual trainings.
And we’d love to have you!
See you there!
Coach
Email 4
Subject Line: How to avoid being a sitting duck [video inside!]
Body:
[first name],
Odds are your athlete is not ambidextrous.
They have one hand they’re more comfortable dribbling with, but we know that that basketball is a game which requires a lot of adaptability.
Dribbling with only one hand makes them an easy target because they’re movement is predictable and stagnant.
Basically, they’re a sitting duck.
They need to be flexible and able to dribble with both hands.
That takes time, patience, and persistence to learn.
Need some drills to help??
I’ve got you covered!
Check out this drill video to help your athlete learn!
I love offering this value to all my athletes. With live virtual training, regular video training, tips, and motivation, I love encouraging my students to succeed and accelerate their skill building.
But I can offer you even more than the guide you already have and these videos.
I want to work directly with your athlete.
I offer a group coaching call that dives into skill development.
We are all about acceleration here. We want to see your athlete improve by leaps and bounds, working towards and achieving their goals.
And, most importantly, we want to instill in them the confidence to do so.
These group training calls are so valuable for that. Not only will we dig into the skills, but we will level up their confidence. And you can get this for only $497.
I would love to add your athlete’s name to my list of success stories as they achieve their goals. More playing time, higher confidence, college scholarships… Whatever their goal, I want to offer them the tools to work towards it.
Email me today to get your athlete those tools.
Coach
(p.s. And if you haven’t already, check out our Facebook group! It’s an awesome start to accelerating your athlete’s skills!)
Email 5
Subject Line: Can I share with you? [part 1]
Body:
Hey, [first name],
I want to share a story with you.
There was a boy once who loved basketball.
He spent every minute he could playing it. He dedicated hours, sweat, blood, tears, laughter, and joy to the game.
It became his community and his lifestyle.
Yet he seemed to be constantly met by disappointment.
While others were growing their skills and making shots, he seemed to plateau.
He couldn’t figure out why or how to improve.
It felt like he was only ever going to be this good.
Good enough, but not great.
He was just a kid, but his inability to improve put at risk his playing time and his dreams of a future in the sport he loved.
So he decided that wouldn’t be his story anymore.
And that’s not the end of his story, but we’ll get to that.
Does it sound a little familiar?
Getting stuck in mediocrity and being unsure how to progress is totally natural. We’ve all been there.
But there are ways to accelerate skills and take for your athlete to improve their game.
Let’s jump on a group coaching call.
Let’s dive into skill development.
Let’s talk about confidence (and then build it).
Success starts in consistency, but knowing where to be consistent is impossible without someone telling you where you need it.
And I can be that person for your athlete.
A group coaching call is the start to your athlete saying, “Mediocrity is not my story anymore. I can do better.”
Let’s talk.
Coach
(And I am still offering free tips, tricks, trainings, and more in my Facebook group!)
Email 6
Subject Line: I have to apologize [part 2]
Body:
I apologize.
I started a story and I didn’t finish it.
It wasn’t my intention to leave you hanging, but all I can do now is let you know what happened when the boy decided he wanted more and he would no longer let mediocrity be his story.
When he made this realization, he also decided he needed to take steps to improve himself.
So he signed up for a basketball camp taught by the local college basketball team.
He reached out to someone else because he didn’t have the tools to do it himself--and that was okay.
In fact, it was great.
Because he got to work with experienced players who taught and encouraged him.
And when the best shooter on the team gave him some tips, he knew he’d made the right decision.
Then that player reminded him: consistency. Shoot the right way all the time.
Before that, he’d been consistently wrong. And he’d needed someone else to point out how to be consistently right.
After that camp, his game changed. And when his game changed, his life changed. In really big ways.
But that’s another story for another email.
And I’d like to take a quick minute to point something out.
If your athlete is playing basketball regularly, they are being consistent.
But if they aren’t playing consistently right, they are playing consistently wrong.
Building bad habits that will be hard to break and hurt their game.
And how do they know if they are playing consistently right or wrong?
I’d love to help them find out.
On my group coaching calls, we dig in deep to techniques and skills. We talk about how to be consistently right.
So those 10,000 hours we are putting in 10 minutes at a time to be a pro?? Well, we’re using those minutes and hours right. We are getting the most out of them.
Because, otherwise, we’re just setting ourselves up for disappointment by not improving.
I want to give your athlete the tools to succeed--to be consistently right so they can accelerate to consistently improving.
Let’s jump on a group coaching call and figure out how to be consistently right.
Coach
(And there is always my Facebook group--where you will find a supportive and enriching community!)
Email 7
Subject Line: Do you want to know how the story ends? [part 3]
Body:
I promise to finish the story today.
Because it’s important you know how this kid changing his game changed his life.
When he realized he could get better, he did.
He continued to play, to grow, to improve. His love of the game grew, and his love of the basketball community grew.
And before he knew it, he wasn’t a kid anymore.
But an adult with the chance to make a difference in other kids’ lives.
He knows firsthand how valuable basketball can be to developing self confidence and skills to succeed on and off the court.
So he decided he wanted to do that for other kids.
For the last 14 years, he’s been dedicated to giving kids the skills they need to succeed. And he’s been honored to watch his students gain confidence, achieve their goals, and receive basketball scholarships.
Receiving simple feedback on his shooting technique set his life down the path he is on.
And he’s so thankful for that opportunity.
Now, he’d love to work with your athlete to give them that “aha!” moment on how to improve their game.
Because you see, that kid was me.
And I understand the value of basketball and its community. I understand what it can do for a kid on and off the court.
It’s what I am passionate about and it’s why I do what I do.
And that is why I would love to jump on a group coaching call with your athlete now, so we can dive into how to improve their game.
I want to help them reach the success I know they can.
I want to see their life change and improve for the better.
So let’s chat.
Coach
(p.s. Have you joined the Accelerator Youth Basketball Skills group yet?? I offer free tips, trainings, and more!)
Email 8
Subject Line: How drills can shape your athlete [video inside!]
Body:
Drills.
It all starts with drills.
How practice starts. How training starts. How skills start.
They are absolutely critical and should not be overlooked, but if it’s done consistently wrong, then your athlete will consistently learn wrong.
So let’s get them right.
I have a video that dives into some basic drills for your athlete to go through.
Check it out!
Drills are a really big part of those 10 minutes that make up the 10,000 hours we need to become pros. And they are the cornerstone of the skills we see play out on the court.
So encourage your athlete to set aside time every day to practice some drills. And, let’s face it, they can be really fun!
Encouraging my athletes in drills is one of the foundations of my trainings.
When they practice drills right, they play right.
And when they play right, they meet those goals.
Seeing my athletes achieve their goals is one of my favorite things.
One of my athlete’s parents shared this review with me:
[review]
I love these success stories--and I love working with these kids. Another parent left this review:
[review]
And I’d love to add your athlete to my family of players.
Let’s get on a group coaching call.
Coach
(p.s. The group is still accepting entries!)
Email 9
Subject Line: Step #1 to getting your athlete off the bench
Body:
Hi, [first name]!
Has your athlete been implementing my tactics and noting the improvements?
It takes practice and consistency. I know, I’ve been there. And so have all my students.
But the important thing is knowing that they can do this.
They absolutely can.
I know it’s scary for the athlete, but also for you as the parent, to think about what happens if their game doesn’t improve.
You want to see your athlete succeed.
I want to see them meet their goals, too.
We’ve talked about putting in 10,000 hours being consistently right. We’ve talked about needing someone else to help them see where they can improve.
And I want to offer them those tools.
If you haven’t already, let’s get on a group coaching call.
What’s holding you back?
Over the last 14 years, I’ve honed my training techniques to make sure that the athletes are getting the absolute most they can out of the training. I work hard so they can know where to put in the effort to get off the bench.
And my athletes see results.
After only 1 or 2 coaching sessions, they see noticeable improvements.
I’d like your athlete to start seeing accelerated results.
All they have to do is come at it with a coachable attitude and show up.
So let’s get on a call.
Coach
(p.s. Have you joined my free Facebook group yet? I offer a ton of value here and answer all your questions!)
Email 10
Subject Line: I’d love to encourage your athlete
Body:
Hey, [first name]!
I sincerely hope you’ve been finding the tips and tricks posted on my Facebook page, in the group, and scattered throughout these emails as useful.
I hope your athlete is already seeing improvement in their game.
And I want to acknowledge them for their hard work, because they deserve to know that they are doing a really great job.
Change comes slowly--and it doesn’t come easily.
Each day of consistent effort to play right deserves to be acknowledged, and that’s how confidence is grown, too.
In my training programs, I really focus on breaking down the skills and speaking to the players as an individual, giving them positive, encouraging feedback.
Don’t get me wrong, we hold them accountable.
But there’s a right and wrong way to give correction.
And I believe in building athletes up, so they feel confident to put their best foot forward on the court.
When they do that, they’ll be able to come off the court with their head held high, knowing they contributed to their team and gave it their all.
And with my trainings, we will aim to improve their skills, so they can tangibly see and feel that improvement and contribution to their team.
But my ultimate dedication is to my athletes and their personal success and growth.
Because that’s what this is all about, isn’t it? Giving your athlete the confidence and skills to succeed in all areas of life.
So what’s stopping you from jumping on a group coaching call with your athlete to dive into their technique and skills and start giving them that confidence today?
I’d love to work with your athlete. I’d love to see them accelerate their skills.
Let’s talk.
Coach
(As always, my Facebook group is still open to you and your athlete! I look forward to seeing you there.)
Real Estate Sample
Email 1
Subject Line: Your guide to move out of state!
Body:
So you want to move out of state?
Sounds like a plan! Let's get started!
Buying out of state can take more time, so get started early!
(Pro tip: if you are selling the home you're currently live in, make sure to close on your sell before you close on your purchase.)
Step 1
The first thing you are going to want to do is to make sure you want to buy where you are going.
Do you have a job where you are moving? Or proof of income that will continue?
Are you planning on staying there for more than a few years?
Do you know the cost of living in the area?
Do you know the area well enough that you feel comfortable choosing a neighborhood or region that you want to buy in?
If you don't know the answers quite yet, that's okay! Lenders and Realtors can help you answer some of them, including one of the most important questions when buying: are you actually eligible to buy a home?
Step 2
Are you eligible to buy?
Do you meet standard criteria to buy a home? These criteria can include credit score, income, job history, banking history, and other questions about your history.
To help yourself better understand your possibility of buying, you should put together a financial file. This file will help expedite the process of getting pre-approved, as well! Make sure to include...
30 days paycheck stubs for all borrowers
Last 2 years of W2s for all borrowers
Last 2 years complete tax returns for all borrowers
Last 2 month asset statements confirming funds to close
Complete copy of divorce decree/court order for child support, if applicable
Explanation letter for late payments, derogatory credit, inquiries, job gaps, etc.
Complete copy of pension/retirement statements
Copy of award letter for social security income, if applicable
Current lease agreement for any and all rentals, if applicable
Copy of current mortgage statements for all properties, if applicable
Copy of declarations page for homeowner's insurance for all properties, if applicable
Copy of photo ID
Copy of bankruptcy discharge papers
Name, address, and phone number of all landlords for past 2 years
Copy of DD214 (VA loans)
You will want to talk to a lender to know your eligibility for sure, and they might have some homework for you!
Since you are buying out of state, additional paperwork could be necessary, so make sure you can prove income in your new state. This could include a letter of explanation about your income or a letter of intent from your employer.
If you're self employed, you may be asked to explain why your income won't be interrupted or your plans if it is. There may also be additional steps you need to take to secure a mortgage.
So, of course, the next step is to look for the perfect lender to get you that mortgage.
Step 3
Time to find a lender!
You could look for a lender in the area you are moving to, but they may want to meet with you in person which could be tricky.
Lucky for you, I know a GREAT national lender! She lends in all 50 states and is happy to work with you remotely. If you'd like her info, please just reply to this email and let me know you'd love her info!
Your chosen lender will go over your options with you. They may give you some homework to improve your credit score, build a bigger down payment, or otherwise improve your buying ability.
They will also talk you through different types of loans that may work for you.
A big point for you as an out of state buyer: they will let you know the paperwork necessary to get approved for a mortgage as you move jobs and/or states.
So once you are pre-approved and know your buying power, you will want to find a Broker!
Step 4
Let's get you a Broker!
If you're moving to the Southern Oregon area, I would love to represent you. But I also have an extensive network of Realtors all over the country, and I'd love to give you a referral to a fantastic Broker in the area you are looking.
Now it may be tempting, since you know your pre-approval, to jump in and start doing this yourself, but you don't want to do that.
A Broker is fundamental to your success in buying a home out of state.
Why?
They know the area, while you may not.
They know the regulations around buying real estate in this new state. Even if you've bought a home before, the process may look different in a new state.
They have connections with other Brokers in the area, so they have insider knowledge on what's new and available.
They can set you up on a drip so you will get instant access to new listings that fit your wants.
They know the local folks--so you can get good recommendations for appraisers, inspectors, and other necessary contractors.
And, of course, they are an expert in buying real estate! Real estate is what they do.
You can look up reviews of Realtors on sites like Google, Facebook, Realtor.Com, and Zillow. If you know people in the area, you could ask for their recommendations.
And I am always happy to refer you to an excellent Realtor in your new area! Just reply to this email.
Your Realtor will be a guide to you during this process, so it's important that they...
Communicate well over the phone and in written form
Update you regularly
Are experienced in the area you want to buy in
Listen to your needs
Are comfortable with technology
So now that we have gotten you pre-approved and found you a reliable Realtor with excellent communication, it's time to make your list!
Step 5
Making your list is a chance to dream about the future and imagine what you want your life to look like!
You will start by making your list of Needs and Wants.
Your Needs are the things you absolutely "Must Have". A certain number of bedrooms, acreage, size of yard, move in ready, school district, etc.
Your Wants may overlap with the Needs and they make up your "Would Be Nice". This list may include things like:
I need 3 bedrooms, but 4 would be nice.
A pool would be nice.
I need a garage, but an attached one would be nice.
(Pro tip: when you are looking at your budget, you may set an importance with each item on your list. If a home only meets your Needs, but none your Wants, you may only be willing to pay so much for it. On the other hand, if the home has some items on your Wants list, you might stretch your budget! Just because you were pre-approved for a certain amount doesn't mean you need to spend that whole amount.)
As you may not know the area you are buying in, you should ask your Broker for recommendations about things that are important to you, like schools, health care, youth programs, etc.
Some other things you can do to help you decide on a good area to buy in your new city include:
Join local Facebook groups and ask for recommendations
Use Google Maps to explore the area and read reviews
If you know people in the area, ask them
Try to take a trip and explore the area
Research, research, research--Googling things in the area is a great place to start!
Once you have your list, you can start shopping!
Step 6
It's shopping time!!
Since you are buying out of state, this will be trickier.
The good news is that most Realtors are much more familiar with virtual tours now than ever before!
While the exact details of this process may differ with how each Realtor decides to handle it, in general it should look a little something like this:
You develop your lists of Needs and Wants & discuss it with your Realtor
They may have some feedback on the feasibility of your lists based on the market in the area
They will start sending you listings--and you can always look up listings in the area and send ones you like to your Broker
Tour them--virtually!
If homes are flying off the market fast in your area, virtual tours may be the only option. Ask your Broker for a live tour--and this is why their adeptness with technology really matters. They should be able to video chat with you while showing you the home, so you can see all the details, ask for clarification, and see the home live.
If the market is slower, you might be able to schedule a trip. Work with your Realtor ahead of time to schedule a couple days when you will be in the area, as you will most likely see a lot of listings in a very short amount of time. It's really important that you communicate expectations about this trip ahead of time with your Realtor to get the most out of it.
Realtors are busy people, and they may have other clients and meetings that they need to take care of, so making sure you are clear about when you are coming, deciding with them on the listings you want to see, and your general itinerary for the days you are there is important so all expectations can be met and the trip can be the most beneficial.
Different Realtors offer different services when a client comes in from out of town, so it's also important you let them know who is coming with you. Showing a single adult homes is a lot different than showing homes to a family of five with three kids under the age of seven--especially when you are trying to see so many listings in two days. For example: if you're renting a car or driving, it's not a big deal. But if they're driving you, they need to make sure they have a vehicle and car seats necessary to do so.
(Pro-tip: if you are going to be seeing a lot of homes with small kids, bring some toys and snacks. Make sure you have a way to keep them entertained--your Realtor will love you forever!)
And, soon enough, you will find the perfect home! So it's time to make an offer!
Step 7
Offer time!
Your Realtor will talk you through the best options for you in each offer. Sometimes they may offer low, high, or asking. They may ask for closing costs. They may have to include contingencies for your moving date or the sell of your current home.
Trust your Realtor's expertise and knowledge of the market.
This is a pretty complex legal process--and another really important reason you have a Broker on your side. You will not be able to be there for this, so let your Broker walk through it for you and be your advocate.
Once in contract, you will open Escrow, which is a transactionary account monitored by a third party agent to ensure all funds are properly handled and agreements are honored. Your Realtor will have recommendations on who to use for Escrow. You will be asked to submit earnest money, contracts, documents, etc.
Your Realtor will order an appraisal. You can ask them to choose an appraiser or ask for recommendations or simply choose your own.
You will also get an inspection, which may bring up issues that need to be addressed. Your offer may be amended to include fixes done by the seller or a credit for you to fix any issues yourself. If a large concern, such as a foundation issue, is raised, the best solution may be to walk away and keep looking.
Your lender will be working with you closely during this time to get you through underwriting and approved! And soon you will have the coveted clear to close!
Step 8
Let's close!
If you are moving directly into the home, you may be arriving closing day or you might be arriving a couple days early Typically, a final walk through occurs the day of or the day before closing. You will receive a final statement that summarizes the details of the transaction, and both you and the seller will sign.
If you are not in the area, the final walk-through and signatures may be virtual.
And then...
Congratulations! You are a homeowner!
This is a big process. And the best thing you can do is connect with professionals who know what they are doing and know the area. I am more than happy to connect you with those professionals!
And you can absolutely do this.
Email 2
Subject Line: Still thinking of moving out of state?
Body:
Hey there, [Name]!
We talked a few days ago about you purchasing a home out of state, and I just wanted to check in to see how you were feeling about it?
I know it feels like a really big process.
But we can just take it one step at a time and, I promise, it's doable. And it's one that you absolutely can do!
You just have to take the first step.
I'd love to connect you with a Realtor in the area you want to move to. And I am happy to recommend a national lender, as well.
Let's get you to where you want to be.
Let's get you in your new home.
Email 3
Subject Line: Moving out of state tips
Body:
Hey there, [name]!
"If you sleep on it, you may never sleep in it."
That phrase gets thrown around in the real estate world quite a bit, and for good reason.
In a hot market, homes can go fast. You never know when someone else has already slept on it--and they're writing an offer.
When you're talking about buying a home in another state, this becomes even more pressing.
But I want to remind you that it's going to be okay.
If you're trying to buy in a hot market and homes are going fast, technology know makes it possible to know what you're getting into.
With Google, you can research the area. With video chatting, you can see a live walk-through of the home.
So I want to share a few more tips to help this process go seamlessly and for you to feel as comfortable as possible with the process.
Contact the local building authority and, if applicable, the HOA, to check on property restrictions and possible additional costs. Restrictions could prevent you from cutting down a tree, painting the home a certain color, putting in a pool, or installing a fence. So they're good to know.
Research the area before you start looking for homes. This also helps you prevent you from needing to sleep on something to make a decision. Have as much knowledge as you can when you go into the decision so you won't need to pause to research.
Contact utility companies a few weeks before you close or plan to move and make a deposit. Communicate with them about the move so you arrive to hot water and working lights! You can call them before you put in an offer, as well, to help gauge cost of living.
Make sure you are working with a real person. Scammers exist! And we would hate for you to end up with a home that had fake photos or didn't really exist. Working with a Broker will do the most possible to prevent this from happening, as you should ask them for live walk-throughs--which would be extremely difficult to fake. And I am always willing to refer you to an excellent Broker in your desired state!
Just remember: you don't want to sleep on anything to long, so going in prepared and with knowledge backed by local professionals helps you make educated decisions that you won't regret.
So let's get you into your dream home!
Contact us.
Let’s build your email sequence today
sara@sarajanecreative.com